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On this episode of the podcast, I am joined by the CEO of Ardor SEO, Kris Reid. Kris is from Australia originally but is joining me from Cambodia, where he currently calls home. Kris has been working in digital marketing and SEO (search engine optimization) for a number of years and shares how he got into SEO and started Ardor.

On this episode, we focus on some basic SEO concepts and skills, like backlinks, SEO vs. SEM, keyword research, and the importance of page ranking to help with marketing. We also talk about white hat vs. black hat, and what Google looks for when they are ranking your website. Kris also dives into some tips on how to improve the SEO on your website, the importance of a morning routine for an entrepreneur, and how to market yourself confidently as a yoga teacher.

Enjoy!

Business Lessons from this Episode:

• Black Hat vs. White Hat – bad habits vs. good skills
• Backlinks are considered votes to Google and help you build up your authority and credibility
• Being a teacher is only half of the career – you must learn how to put your skills out there and market your unique offerings
• Be confident in what you have to offer and don’t be afraid to market those skills
• Stay focused on what you’re good at and search for someone that you like working with and have them grow that part of your business
• Stick to your strengths and find someone who enjoys doing what you don’t like doing
• Spend 20% on your content and 80% on getting your content out there through marketing
• Long-tail vs. Short-tail keywords
• SEM Rush
• Search “yoga + your city name” and look at related searches to find out more what keywords to use to rank higher
• site:yourdomainname will show you your site and all the pages ordered in their authority so you can level up your marketing game
• No follow link vs. follow link
• SEO vs. SEM
• Consider what you’re client is worth for you to invest in – Google Ad words can seem really expensive, but if it gets a client for life, how much are you willing to pay for that marketing?
• Be proud of what you do and share your skills with other people – market your upcoming workshops and retreats with other people
• Make sure your pages clearly state what they are about – know what you’re marketing!
• Internal linking is just as important as backlinking
• An example of someone who is marketing their skills really well: David Lurey
• Having a morning routine can change the way you approach your day as an entrepreneur and increase success!
• And much more… Here’s the episode!

Connect with Kris:

Ardor SEO 

This episode of the podcast is brought to your by Ceterus. As a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can be a headache. Ceterus specializes in accounting for yoga studios and takes care of all of that work for you, while giving you full access to your financial data and benchmarked reporting through their platform, Ceterus Edge, which is built on top of QuickBooks Online and integrates with MINDBODY Online. While they offer tax accounting, many of their customers also retain their current CPA and use Ceterus for month-to-month accounting and benchmarked reporting, which their CPAs love.  To learn more about Ceterus’ yoga accounting and benchmarked reporting solution, please visit www.ceterus.com/mbom. If you sign up through this podcast, you will get 50% off your first two months!

This episode of the podcast is also brought to by YogaBossBabe. YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box.

This episode of the podcast is also brought to you by FavYogs! FavYogis is the newest yoga app designed specifically with Yogis in mind. It was built out of Santa Monica, CA by a practicing yogi and software engineer from MIT. FavYogis connects yoga students with their favorite teachers through a simple to use app that is free to download. Teachers can post one time events like workshops and retreats as well as regular weekly classes, and students can easily find teachers offerings from anywhere in the world. Use the code “MBOM” when you sign up and make sure they know I sent you! Sign up here!

I’ve also launched a private community on Facebook for yoga teachers who want to learn more about business. Join me here!