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Jason Crandell is an internationally recognized yoga teacher, who teaches workshops and trainings around the world. He is a San Francisco based yoga teacher, and also writes for Yoga Journal, and teaches on Yoga Glo.
In this episode of the podcast, Jason shares his yoga story with myself and listeners. Jason shares how he went from not enjoying his first yoga class to really enjoying the practice, and then becoming a teacher. He shares what it was like to be a yoga teacher 20 years ago, how the yoga world has changed, and how he’s navigated the changing yoga landscape. Jason also share tips for new yoga teachers to stand out in a competitive industry, the importance of word-of-mouth and honing your skills, and so much more.
Enjoy!
Business Lessons from this Episode:
- Build out your network from your teaching
- Expectations are different in the yoga world now – people expect commercial success and financial rewards
- “I was a successful yoga teacher and I was poor”
- Get a second job if you aren’t making enough money to live off of it!
- Now, the volume of students is so much bigger
- There are more students and opportunities than there ever was in the yoga industry
- Be you and be good at what you do!
- Be radically consistent
- When you’re a new yoga teacher, you won’t be the most awesome yoga teacher right off the get go
- As a new yoga teacher, you should expect that your life will be hard and crazy – it will look nothing like someone’s Instagram feed
- When you’re new, you need to grind!
- There will some self-doubt and questioning, but it will also be really gratifying
- Being a yoga teacher will be nothing like your experience of being a yoga student
- Sort out the content that you believe in
- Spell out to your students what you’re trying to teach them – what you’re going to work on and why
- This is still a word of mouth business – focus on the people in front of you in your classes, and not your online social media following
- And much more… Here’s the episode!
Teaching demos are something that you will need to do before getting studio jobs! They can scary and intimidating, especially when you’re first starting out. That’s why I’ve created a FREE teaching demo checklist to help you prepare. Download your copy here!
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