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This week on the podcast I am joined by Jessica Murphy, who is a yoga teacher, podcast host, and the founder of the Dirty South Yoga Fest based out of Atlanta, GA. On this episode, Jessica shares her yoga story, what inspired her to create the festival, and what it takes to create and grow a successful yoga event or festival.
We talked about everything from finding a venue, getting teachers, promoting a big event, selling tickets, self-care when you’re coordinating a big event, as well as what Jessica’s learned through running the Dirty Yoga Fest!
Enjoy!
Business Lessons from this Episode:
- Say yes to every opportunity you can when you’re a new teacher
- Watch your energy levels when you teach and how teaching a yoga class makes you feel
- Allow yourself to learn from you experiences in the yoga industry
- Take what works for you and leave what doesn’t
- The first step to leading a big event is to find a place!
- Set dates & then start finding teachers
- Create a basic website and start sending out save the dates
- There are a lot of backend little details that go into a yoga festival or big event
- Having help is essential to a successful event
- Be prepared to lose money or break even on your first event. It’s a long road to grow a big event!
- Take time for self-care after the event
- Steady growth is better than substantially growth so that you can adjust things to the schedule
- What Jess is learning from expanding into New Orleans
- Get support from people on things that aren’t your strengths and make sure you ask for help when you need it!
- Create events because you’re passionate about it, because it’s a lot of work!
- Have connections in your community before you start your event or festival
- And much more… Here’s the episode!
Connect with Jessica:
This is actually useful, thanks.