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This week on the podcast I am joined by John & Chris Yax from Yax Yoga Concepts. John & Chris are brothers, business partners, and yoga teachers from Virginia Beach, VA. They came to yoga from a mixed martial arts background, but quickly fell in love with the practice and decided to become teachers. They soon opened up a yoga studio in their house, and have watched their studio grow and flourish into two locations, teacher training programs, and thousands of students coming through the door.
On this episode, John & Chris share what it has taken for them to be successful yoga teachers, successful studio owners, and to be able to create their own teacher training programs. They share the business tips they’ve learned through their careers, and much more.
Enjoy!
- How John & Chris got into yoga after having a mixed martial arts background
- What it was like to open a yoga studio in their house
- Make sure what you are offering is really consistent – make sure names of classes and the experiences are consistent
- How to create a cohesive teaching brand – you have to train and teach your teachers the way that you want them to be taught
- Chris & John started their own teacher training programs 3 years after they started their studio so that they could teach their teachers their methodology and styles for teaching
- The benefits of training with a studio that you can teach at after – you get constant feedback, you get help with a job after, etc.
- A lot of studios are struggling because they offer too many types of classes – you really want to be clear about what you offer and what people can expect when they take that class
- If you want to open a yoga studio, study systems created by other people who have opened successful yoga studios
- Just because you are good at yoga doesn’t mean you’re going to be good at running at yoga studio – the business of yoga is a separate skill
- Russell Brunson is a great resource for getting started with your yoga business
- What it was like to open up a second location of a studio
- Figure out your zone of genius and hire people to do the other stuff!
- If you want to start a teacher training, put it together and just start. It doesn’t need to be perfect right off the get-go, and without starting, you’ll never be able to see it grow.
- Always ask for feedback for how you can make something better, especially if it’s your first time
- Understand your why – why do you do what you do? You need to understand this because this is your methodology for teacher training.
- Teach spirituality in a way that it feels grounded
- We need certainty and uncertainty, significance, connection and love
- Use people’s names and make them feel valued when they come to class
- People don’t value cheap or free things – charge what you are worth and trust that you offering good quality
- Understand the relationship between price and value
- If you’ve been teaching for 1 day or 5 years, you have something to offer – make sure you value that!
- Figure out who you want to serve and how you want to serve them. What can you do for them that will create real results in their lives?
- Honor the struggle! It’s real, but it’s worth the effort.
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And much more… Here’s the episode!
Connect with John & Chris:
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Photos of John & Chris:
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