Kaeleigh Doherty is a kick ass yoga teacher + the founder of the Banff Yoga Festival. On this episode of the podcast, Kaeleigh shares her inspiration for creating the Banff Yoga Festival, what it was like to create a festival from scratch, the challenges of creating the festival + what she learned along the way.

Kaeleigh hoped for 50 people to show up to the Banff Yoga Festival, and approximately 550 came! The festival was targeted at the Banff community, but people came from all over to join in on the festivities. It is amazing to see + hear how successful the festival was, and to hear what is to come for Kaeleigh + the Banff Yoga Festival this year + the years to come.

On this episode, Kaeleigh shares the process for launching the BYF, the research that went into it, how she found the teachers, the marketing process, what it was actually like the day of, plus what she learned last year that she’s doing different / the same this year.

If you are interested in learning the back end process to putting on a yoga festival, make sure that you don’t miss this episode!

Enjoy!

Business Lessons

• If you want to create an event, look for things that your community needs that they don’t already have
• Finding a venue can be the hardest part of creating a big event
• Be prepared to put a down payment on the space that you choose
• Invest time in researching and learn from people who do things well that aren’t your strengths
• Make sure that you know your teachers personally – make sure they are right for what you are looking for
• Make your teachers feel like the rock stars that they are!
• Have a marketing action plan – if marketing isn’t your thing, find someone who is really talented + skilled who can help you
• You may have to sacrifice a lot to create something like the Banff Yoga Festival
• Make sure you always have something that compliments your teaching
• Create a business relationship between yourself + your teachers even if they are your friends
• Self care is just as important for you as the teachers, especially right before the event!
• And much more… Here’s the episode!

Learn more about the YYC Yoga Festival

Banff Yoga Festival Teachers who have been on M.B.Om:

Jeff Mah – Episode 1 + Episode 37
Erin Evans
Lydia Zamorano
Reno Muenz
Randelle Lusk
Tara Koenig – Episode 5 + Episode 41

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