Download the Episode or Subscribe on iTunes!
This week on the podcast I am joined by Katie Brauer. Katie is a yoga teacher, a former professional snowboarder, a former executive of the fastest growing boutique yoga studio in the US and the creator of The Yoga Professional Incubator.
On this episode, Katie and I talk about yoga, the business of yoga, why it’s important to be an “entrepreneur” in the yoga industry, as well as the money side of yoga and how we can blend money and spirituality in a way that feels authentic, and much more.
Enjoy!
In this episode:
- How Katie found yoga and moved into teaching, eventually owning a studio, and focusing in on helping yoga teachers thrive.
- How to make sense of your relationship with money as a yoga teacher by leaning into your finances and planning your income and budget.
- Understanding the financial realities that yoga studio owners and managers face and how it affects what yoga teachers are paid.
- Thinking about public classes as an initial meeting point with potential students for other offerings.
- Why Katie decided to create her yoga professional incubator and the problems facing yoga teachers that it is designed to solve.
- Many yoga teachers struggle with the idea of thinking of themselves as entrepreneurs or running a business, but to succeed in the industry, you need to think about the bigger picture.
- Why you should track your work as a yoga teacher, so you know how many students are coming to your classes, how many are returning, and the efforts you make to bring new students in so that you can make it easy for yoga studio owners to say yes when you want to run new programs or get a raise.
- If you want to pitch a workshop, you should put the legwork in to make it easy for a studio manager or owner to say yes. Know the price point, the dates that are free at the studio, and the amount of people you think you can bring in.
- Committing to personal growth, being a perpetual student, and putting in the extra effort to help your students to is a key to succeeding as a yoga teacher. If you are growing and finding extra ways to help, there will always be new opportunities.
- Download Katies free guide on leadership
- And much more… Here’s the episode!
Connect with Katie:
Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we’d love for you to join us.
This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create incredible content, but to also provide yoga and wellness professionals with the insurance coverage they will need to expand their careers. And, I don’t know about you but I know that I run into a lot of places that won’t let me teach or offer anything if I don’t have insurance, so this is definitely something that if you don’t have you’ll want. And they have incredible things like online teaching coverage so no matter what style you’re teaching or wherever you are in the world, give yourself a little peace of mind knowing that you are covered should something happen. Head on over to beyogi.com/mbom to learn more or to get coverage today.
I am super excited to announce a new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my bookings through one easy platform. This week’s Schedulicity hot tip of the week is with Blake!
If you’ve been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars!
Has your yoga studio’s growth become stagnant? If you’re like many studio owners I talk to, you’ve tried every marketing tactic under the sun. You started a blog, you’re posting regularly on all the social media sites, running challenges, sending out newsletters blah blah blah. Long story short, you’re doing a TON of work… and barely paying the bills.
What if there was an easier way? A way to get new students regularly coming through your door without having do work so darn hard to get them there? A Proven system that will consistently bring in 20+ new paying students to your studio each and every month? Well there is…. Ron Medlin and his team at www.getyogastudents.com have developed a 3-step system that will help you quickly grow your yoga studio to 6-figure profits and beyond without being shackled to your business.
0 Comments