Repeat business is a necessity for any yoga teacher and yoga business. Of course, there are going to be cases whereby new students decide that yoga simply is not for them. Nevertheless, you do need to focus on your customer retention rates, which involves employing various strategies to make sure that your clients keep coming back. So, let’s take a look at some of the best ways to keep your yoga students returning to your classes.

Talk to your students – How are you supposed to know what your students want if you don’t talk to them? Yes, you are the yoga instructor, and you know best. However, it is important to cater your classes to what your students want if you are going to ensure that they keep coming back. The only way you can do this is by speaking to them. Don’t be afraid of a bit of constructive criticism and feedback; it will help you to advance your teaching and your business business.

Focus on your loyal clients too – The last thing you want to do is be seen as a person who only cares about new business. Your loyal clients are the heartbeat of your business, and by caring about them; you can secure repeat business elsewhere too. After all, word of mouth is still the most powerful marketing tool out there.

Smile – A simple smile can go a very long way. Some people have a naturally smiley face, for others, it doesn’t come so easily. However, usually, whether or not someone returns to a yoga class depends on the instructor. If you are friendly and make them feel at ease, it will make a huge difference.

Follow-up with your students days or weeks later – If a student has not returned, follow-up with them. Ask them why they haven’t come back? After all, all feedback is good feedback if it helps you to improve your business. You can also make the most of services like TextBetter business texting. This allows you to text your customers so that you can forge loyal relationships with your customers. You can also entice customers that have not returned for a while with a great welcome back deal.

Offer special deals and discounts – Speaking of deals, this is an important point that is definitely worth a paragraph of its own. Everyone loves a bargain. One of the best ways to keep customers coming back for more is to offer a special deal. Often, people aren’t always sure how they feel about yoga after the first session. They need a second one to make their mind up, so why not offer them a discounted price if they book a second session? Or, another option is to offer a discount for those who pay for numerous sessions in bulk.

If you follow the steps that have been provided above, you can increase your chances of getting your students coming back for more of your lessons. Of course, you can’t keep them all, but increasing retention rates is something that all yoga instructors should be focusing on.

Featured Image Source: https://www.pexels.com/photo/fitness-girl-hands-lifestyle-374694/