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Enjoy!
Business lessons from this episode:
- Almost every studio has an email newsletter, but almost none of them are creating results. Personalized and automated emails are more effective in most ways and make it less work for you. You can use built-in Mind Body Online emails or a service like Namaste Light to send targeted emails selling workshops and intro emails.
- There are five automated emails that every studio should be sending
- How to choose your first class – Have an option for people to fill in their email for class recommendations on your website.
- Once someone registers for a class, have an automated email that you send them on what do bring and what do to when you come to your first class
- After the first class, send a “How Was Your First Class?” email. Include a very small survey that they can take.
- Your trial pass is about to expire, would you like to sign up? — Offer a discount for signing up quickly
- You haven’t taken a class in a while
- Sending out the right email at the right time, with valuable and useful information is a lot more important than having a great design in your emails. People care about information, not design when it comes to emails. Too many yoga studio owners don’t get the right emails out because they are putting too much time into designing fancy looking emails
- Some people think that social media has killed the value of email. Studio owners and teachers will invest a lot of time into Instagram but neglect email. However, the results show that email remains the best way to get people to take action. You also own your list, so no algorithm change can impact how you connect with your customers.
- When you send emails as a studio owner or a yoga teacher you should always keep in mind that you want to send specific and relevant emails to your students. Don’t train people to ignore your email by sending a generic newsletter. Use your social media for keeping people up to date, and your emails personalized to people.
- As you start out, as a teacher, or as a yoga studio, find ways to differentiate yourself. Think about what makes you different from the other teachers or the other studios and emphasize what makes you different.
- Tools recommended in this episode:
- And much more… Here’s the episode!
Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we’d love for you to join us.
I am super excited to announce a new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my bookings through one easy platform. This week’s Schedulicity hot tip of the week is with Blake!
If you’ve been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars!
Has your yoga studio’s growth become stagnant? If you’re like many studio owners I talk to, you’ve tried every marketing tactic under the sun. You started a blog, you’re posting regularly on all the social media sites, running challenges, sending out newsletters blah blah blah. Long story short, you’re doing a TON of work… and barely paying the bills.
What if there was an easier way? A way to get new students regularly coming through your door without having do work so darn hard to get them there? A Proven system that will consistently bring in 20+ new paying students to your studio each and every month? Well there is… Ron Medlin and his team at www.getyogastudents.com have developed a 3-step system that will help you quickly grow your yoga studio to 6-figure profits and beyond without being shackled to your business.
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