There are some businesses that people assume are totally in person. Yoga is one of them. And, while it is true that if you want to really feed off the energy in the room, and soak up all of those happy and calming vibes in person is better. It is also true that every business should be online. It is the first place people are going to look for you.

Not only that, but a lot of your administration work and creation will be on your computer and online. So, here are some tips for managing your yoga business online. 

Website

It really does pay to have a good website. You can create on yourself using Wix, WordPress or Squarespace. They make it easy to build a site that will work for your small business, and they come with a lot of options too. Think about the basics that you will need. A contact form, some details about who you are and what you do, booking forms, and if you are creating online courses or videos an access area and login for customers.

Creation

If you like to be free of the desk and work wherever you want. Then you might like https://www.simplyclouds.com/, which will allow you to work anywhere with all of your most-used applications and even a desktop. This is really important if you travel to other yoga camps and countries as part of honing your craft.

Course and video content creation is an excellent addition to your business. Once you have created some evergreen content, you can place them on your website so people can purchase them. This type is a significant revenue stream for many. Once created, it can sleep forever, even while you sleep. You will need to promote the content, but there are plenty of online software that can automate that for you.

Engagement

This is going to be a critical factor in selling your courses, in getting bookings for your classes via your website and maximizing your exposure. Your social media platforms will be a quick port for people to be able to get to you, but you need to make sure that you are taking the time to communicate back. If a question is asked about a course, you are running on Tuesday, but you don’t reply until Thursday that doesn’t look great. It also means you may have missed a new customer.

Automation

As mentioned above, a big part of the engine of your business will be automation. This allows you to work on your business rather than in the trenches all the time. If you find that there are tasks, you have to do each day, and they are always the same, then look for ways to automate them. For social media, you can use a range of online software Missinglettr, Buffer, Hootsuite and Sprout. IFTTT is a great way to hook up multiple applications – so if you post something on Facebook, it will automatically flush to somewhere else.

You can still hold on to the authenticity and calm of your yoga practice, while using technology to your advantage – and grow something even more significant.

Photo by Ksenia Makagonova on Unsplash