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This week on the podcast I am joined by Ron Medlin from Rebel of Growth marketing. You may recognize Ron’s name because he’s been sponsoring the podcast for a number of months! After months of working together, we hopped on call to talk more about marketing for yoga teachers, and how yoga studios can start bringing in more clients AND retaining them.
On this episode, Ron talks about what yoga studios can do to improve their marketing, how yoga studios can get more clients in the door and keep them there, marketing strategies for yoga studios and yoga teachers, and business lessons he’s learned through his career.
Enjoy!
- A “value ladder” gets people to take a small step with your business and if they get value out of that, they are willing to spend more money
- It’s a lot easier to sell people on something when they’re in the door, plus you get to give them a great customer experience when they are there
- Quick decision pricing – after people come to your yoga studio, you give them an offer that they can’t get elsewhere (this is a private offer!)
- If you can convince people to come 3 times, they are more likely to become regular members
- You can start with a free offering, then offer them an intro offer, and then convert them into being regular members
- Having too many price packages can be super overwhelming for your students – giving too many options actually causes decision fatigue and overwhelms the person trying to choose
- It’s important to charge for your services so that you can keep offering them!
- Hiring somebody to help you can be a really good investment
- You need more people coming through the door and the best way to get people through the door is through marketing
- Will this strategy bring people into my door today? Will this strategy bring a high volume of people into my studio?
- If you’re going to run ads, it’s important to run them correctly
- Make sure you are capturing contact information – name, email, phone number
- Follow up as soon as you can!
- Follow up on a channel that people will actually see the follow up – this is where text message marketing comes in
- Use your marketing to connect with your clients and make them feel welcome and comfortable in the yoga studio
- Facebook is the best place to advertise to get more people through your door because it reaches more people
- Emojis are cheesy, but they work for getting people’s attention with copy
- Good copy comes from really getting to know your audience and who you are speaking to!
- Think about what your biggest challenge is and then pull out keywords and that will be your copy for your marketing
- Start your marketing where the money is – reach out to the people who know and trust you and want to engage with you
- Simplify things and streamline everything as much as you can
- Remember that as a yoga teacher, you are your own brand! Your personal brand is super important to being successful as a yoga entrepreneur.
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And much more… Here’s the episode!
Connect with Ron:
Join Ron’s 5 day FREE challenge and get more people into your yoga studio right now! Sign up here.
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I am very excited to announce a brand new partnership with Ana Luisa! Ana Luisa is a quality jewelry brand that uses recycled gold to make their products. As a yoga teacher with a new business, I haven’t splurged on myself in years. I always end up buying cheap jewelry that doesn’t last, and that’s why I am so happy that I discovered Ana Luisa! They make pieces for everyday wear and beautiful pieces for all your events. The best part is that they are offering YOU a discount. Head on over to analuisa.com/mbom and treat yourself (because you’re worth it!).
The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze.
Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes
It’s STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected.
Find FavYogis on your app store and use code MBOM.
Most wellness professionals struggle with creating a website and a digital presence, so OfferingTree created easy to use software that guides yoga teachers through the process in about 30 minutes. That’s right, you can have a beautiful mobile responsive website in 30 minutes! OfferingTree’s website tools allow teachers to put their class schedule on their own branded website and allows their students to book classes and even pay online. It also supports one on one appointment booking. Your OfferingTree website will have a whole host of other tools to help you be a successful teacher like newsletter and a blog, website traffic analytics, search engine optimization, client communication tools and more. OfferingTree really does make it simple to have a website and takes care of the tech side of teaching. So if you’ve been putting off creating a website because you think it will be a headache, you should really give them a try. To get started on your website today go to `offeringtree.com/mbom` and receive 50% of your first three months. When I created a site with OfferingTree I was pleasantly surprised at really how easy it was. I had a website that really looked professional in less than 30 minutes! Again, check out `offeringtree.com/mbom` to receive 50% off your first three months and create your new website today.
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