Marketing Part 1: Do I Need a Website?

One of the questions I most commonly hear from yoga teachers is “do I need a website?”. We finish teacher training and are unleashed into the yoga world feeling confused about what we need to do in order to be successful.

Of course, you don’t need to have a website, but if you want to be a successful, sustainable full-time teacher, I would highly recommend it.

Why?

Because it’s a place + space where your students can find you. They can follow you if you move, they can find out more about your offerings (cue sales funnel), such as workshops or retreats or trainings. It’s another space to advertise + sell yourself to your students.

On this episode, I walk you thorough the top 6 steps that you need to know to start a website, and why you should create one. I often hear that websites are too expensive + too hard to set up, which is why yoga teachers don’t do it. These are fallacies, and I share how you can set up a website while on a budget + with very little hassle. If I can do it, you can too!

Enjoy!

Business Lessons from this Episode:

The two most common fallacies around websites are that they have to be expensive + that is has to be difficult. I’m here to tell you the following:

  1. Websites are not expensive
  2. Websites do not need to be difficult

Here are the steps to creating your website:

    1. Sit down and decide what you want your websites function to be
    2. Set a budget
    3. Choose the platform you want to use: WordPress, Wix, Weebly, Squarespace, etc. (I use WordPress and this episode is based around WordPress)
    4. Look at different themes + choose one that serves your needs
    5. Choose a URL and host through Bluehost


6. Schedule a couple of hours for yourself to sit down and work on your website

From there, you can pull up the instructions for the theme you chose and create your website!

Listen to the episode here!

If you have troubles setting up your website, or you have questions, please don’t hesitate to reach out here.


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Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

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