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This week on the podcast I am joined by Nicole Lovald. Nicole is a yoga teacher, yoga studio owner, and author who joined me from Minnesota! Nicole started practicing yoga to help relieve her stress from her busy corporate job and fell in love with the practice to the point that she decided to teach. Soon after becoming a yoga teacher, she stepped into the role of studio owner and has since grown her business in terms of in-person and online offerings.
On this episode, Nicole and I talk about the business lessons she’s learned a studio owner, as well as how Nicole has been able to grow her business in many “outside of the box ways”. We discuss finding your niche, creating products and services that they love to support your business, and much more!
Enjoy!
- Why Nicole got into yoga and decided to become a teacher
- How Nicole came to be a yoga studio owner after only teaching for a couple of years
- You need to trust your intuition when it comes to making business moves
- Surround yourself with like-minded people or other business owners that you can connect with
- It’s so important to find your tribe and to hire a team of people that can help you out!
- Always prioritize your own self-care and have your own practice even as you start to teach more classes
- It’s always good to think about how you can reach more people and start thinking outside of the box when it comes to your teaching and your business
- Sometimes you’ll try something and realize that it isn’t the right option and so you can try something else!
- As a yoga teacher, you have the ability to negotiate with yoga studios and yoga studio owners – make sure you ask for what you think you’re worth!
- Think about what your skills and passions are and see if there is a way to combine that with yoga / yoga teaching
- The things that you are most passionate about will help guide you towards how you can teach outside of the studio
- Look outside of the traditional sense of teaching and think about how you can reach people that you are interested in teaching in a more broader context
- Network! Network with other yoga teachers and also people outside of the yoga industry to learn more about marketing and ways to get your offerings out there
- What do you have to offer that is different?
- It takes some time to discover who your target market is and as new yoga teachers, we need to be patient
- Get out and teach as many people you can in as many situations that you can! This is where you find your niche.
- What motivates you to get out of bed every morning? What do you enjoy most? What lights you up?
- There are many ways to take your business online, but Nicole has created a website, written blogs, and created online courses
- Focus on one thing at a time! It’ll be easier to complete if you focus on one project at a time.
- It’s important to treat your business of teaching yoga as a business because it IS a business!
- As new yoga teachers, we do have lots to learn, but we also have lots to offer and it’s important not to forget that!
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And much more… Here’s the episode!
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