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This week on the podcast I am joined by Eman Zabi from The Scribesmith. Eman is a brand strategist based out of Vancouver, BC and she’s here to share some of her top branding tips for yoga teachers and studio owners.

On this episode we talk about how to create a brand story, the key questions to ask yourself when it comes to creating a powerful brand, how to create a cohesive message and copy for your brand, how to figure out your target market and communicate with them and much more.

Enjoy!  

Business Lessons in this Episode:

• Branding helps you take control of your story and how your business and your message is perceived and this helps you stand out in saturated markets
• Identify your one person (target audience), think about their biggest struggle, and center your messaging around solving this
• Keep your branding simple!
• Who are the people you most want to serve? What are they struggling the most? Why are you the person to help them?
• Your brand always needs to feel like you and it needs to feel authentic
• Write out who your target audience is and build out a profile of who they are what they want
• Make your clients your friends and really get to know who they are
• A written guideline will help you to really bring your brand together
• Use music to help you write copy! It helps create your brand voice.
• Connect with people through your brand and business, and use your voice to do this
• Allow your personality to stand out in your brand
• You’re going to attract the people the resonate with your message
• Create your target market from the people that you are talking to and the people that are in your classes
• Remember that you aren’t locked into your brand or your messaging – you can change it if it’s not working!
• And much more… Here’s the episode!

Connect with Eman:

The Scribesmith

I am super excited to announce a brand new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my booking through one easy platform. This week’s Schedulicity hot tip of the week is with Anna!

If you’ve been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars!

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