Do you ever find yourself living your life in reaction to social media or emails requests, like Pavlov’s Dogs, jumping to attention each time you hear a “ding” from a notification?

The digitally connected world we live in, can be incredibly harmful to our mental health and social lives.  One of the best ways to ensure a more balanced life, is to automate your digital marketing – meaning create a network of automated process, systems, and apps to automatically take care of marketing tasks such as following up on emails, posting to Facebook, and so on.

This will not only free up physical time, it will give you peace of mind, and a sense of certainty that things are being taken care of – without you having to always be in an alert state of digital reaction.  Essentially, it will allow you the time you need to be calm, focused, and responsive rather than reactive.

In this article we’re going to look at automating two of the most time consuming digital marketing tasks; email and social media.

EMAIL MARKETING

There are many email do’s and dont’s for yoga teachers but if your aim is to become less inundated with managing emails, you’ll want to consider using a service like mailchip.com to automate this process.

If you want the ultimate in automation then allow your subscribers to do the work for you – by giving them power over their subscription preferences.  This way, your subscribers will segment themselves meaning not only will you benefit from personalised segmentation (meaning much higher conversions) but it’s one less job for you to have to worry about.

SOCIAL MEDIA MARKETING

Managing your social media marketing campaigns can be extremely time consuming.  Many business owners consider hiring a virtual assistant in order to manage this time consuming task though there are several ways to automate social media.  There are free apps such as hootsuite and buffer or paid apps such as everypost.

Automating your social media posts can help you leverage your time by scheduling once and reaping multiple benefits meaning you get more results with less effort.  Automation also ensures consistency – meaning whatever is going on in your “real” life, in your digital life, you are consistently posting which builds trust and credibility.

Of course, there are automation “fails” such as when Domino’s received praise from a happy customer commenting on the amazing taste of their pizza via Facebook.  Domino’s immediately responded with an apologetic comment explaining how sorry they were to the customer. This was most likely due to having set up an automated customer service response geared toward damage control. This is a good reminder that it’s always important to follow up and check in with your automated processes! 

AUTOMATE EVERYTHING ELSE

You can use tools such as ClickFunnels  to automate your marketing funnel process and hootsuite is a great app for automating blog posts.  However, automation doesn’t have to end with social media and digital marketing as there are plenty of tools you can use in other parts of your business, such as The Paystubs, to automate administrative tasks including accounting and payroll.

By adding automation into your business, you’ll be able to spend more time and energy working on expanding your offerings, and less on social media. Now go off and automate and let me know how it goes!

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