Picture the scene: you have trained your body and mind to be in a calm and zen-like state. This is how it should be, of course, as you do need to practice what you preach. However, when you open the doors to let your customers in, you discover there aren’t as many as there used to be. As the dwindling few wander in through the door, your mind begins to race as you wonder why there is a customer-drop-off and you begin to stress. What are you supposed to do about it? And what happened to that calmness you were supposed to convey? Help is at hand!

Begin a process of self-reflection

Work out where your customers have gone. Has another yoga studio opened up down the road? Are there issues with your business premises? Have you offended one of your customers, transforming their peaceful mind into something akin to fury, boredom, or disappointment? Consider what may have happened, check out customer reviews online, and speak to your faithful customers who may have an understanding. Then do something about it, using some of the methods below.

Transform your yoga studio

To attract new or previous customers, you may need to give your studio a facelift. This might include a fresh lick of paint, more comfortable mats for your floor, and added decoration to complement, rather than distract from your yoga sessions. If money is an issue, consider building personalized loans with PayPal, rather than something which is going to break the bank. Then make a fuss about the reopening, with advertising for your new and improved yoga studio.

Improve your marketing

Particularly if you are suddenly having to fight off the competition, it is necessary to up your marketing campaign. This includes working on your yoga website, improving the design and maintaining it’s functionality. You should send word out to old customers on social media and through email, with reminders that your business still exists, and perhaps offering special offers to attract them back through your doors. You should also look at your rivals are offering. While you don’t want to put them out of business (yoga is about peace after all), you may still be able to offer something unique that they don’t. The occasional free class, for example, or a change to your opening times, may be enough to fill any gaps left behind by others.

Think about the overall experience

As soon as they walk through the doors, your customer’s experience is key. Do all you can to improve it, from the friendly smile on your face to the sounds, smells and visual decor that can enhance the peaceful atmosphere you are trying to create. You should also create a sense of community amongst your customers, offering opportunities for conversation before and after their yoga session, without hurrying them along as if they were purely a commodity for your own ends. The occasional social event wouldn’t go amiss, either. In short, you need to create an awesome experience that your customers will want to share with others, and your business will grow as a result.

Finally

If you have been having trouble keeping your yoga studio going, we hope this advice has helped. Reach out if you have any further titbits of advice, whether you are a business owner yourself, or a customer with your own personal insights. Thanks for reading!

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