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Shannon has been a yoga teacher for over 10 years. She has specialized in prenatal & postnatal yoga, she’s done thai massage, she’s worked with yoga teachers 1-on-1, she’s managed a yoga studio, and so much more. Now, Shannon has 3 children so she’s learned to say “no” and to hone in on what she really loves to do, and right now, her personal teaching revolves around yoga for pelvic health.
On this episode, we talk about Shannon’s evolution as a yoga teacher, how she has come to specialize in yoga for pelvic health, how and why she created The Connected Yoga Teacher, how she has created a successful online community with live shows and online courses, as well as tips for creating your own personal brand and successful online community.
Enjoy!
Business Lessons from this Episode:
- A 200-hour only has so much information in it – it’s essential to keep learning and keep branching off!
- The possibilities of learning as a yoga teacher are endless!
- Try lots of different types of teaching and see what you enjoy doing
- Say “no” to things that don’t serve you
- Self-care is important, but sometimes it’s hard to fit in
- Ending your work day is important!
- Having a coach that can help you stay accountable can be really beneficial
- When you have an audience, find out what their interested in and also share with them what you are doing
- Have a supportive group where you feel safe to talk about what you’re going through
- Keys to having a great community (in-person or online):
- Have rules or guidelines
- Create a space where people are positive and provide constructive criticism and aren’t mean
- As yoga teachers, we will make mistakes, just as we will as humans
- “This is how we used to do things, and now we’ve learned x, and now we do it this way”
- It’s important to be open to change within an industry like yoga
- An online group is kind of like hosting a party and not knowing who is going to show up
- Always be intentional with managing your group
- Keep engagement up by having a space (Trello or Asana) where you can write the text that you want to post in the group
- Tag new people in a new thread and encourage them to introduce themselves
- A Facebook page is still good, but a group can encourage more personal and safe conversation
- No need to “should” on yourself or your business
- Live video can be a great way to engage your audience on both Facebook pages and in Facebook groups
- What social media platform should I use? Ask yourself what your goal is for your business and for connecting with your clients.
- Meeting people in person is still better for connecting than online community, but when you’re all over the world, an online community is a really great place to connect.
- Stop looking at what everyone else is doing and think about what you want to do, and then be intentional in making that happen!
- And much more… Here’s the episode!
Connect with Shannon:
** Shannon made a super handy PDF just for M.B.Om listeners. Download it here!
This episode of the podcast is brought to you by YogaBossBabe! YBB is a monthly lifestyle subscription box for passionate and motivated yoga instructors who want to build and grow their yoga business. When you sign up for your box, use promo code MBOM and get $5 off! Sign up here.
I’ve also launched a private community on Facebook for yoga teachers who want to learn more about business. Join me here!
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