Video is the most fast growing and popular type of media used today in the marketing industry. In the last 10 years we have seen the rise of the YouTube community and many new entrepreneurs taking their place in the world thanks to this form of media.

Before you start trying to contact advertising services to help you out of your marketing rut: why not give video a try? If you don’t know where to start, here are some of the things you can do to incorporate video into your marketing campaign.

Tell A Story

The absolute best way you can use video to market your business is to tell a story about your business and the products you are trying to sell. For example if you have kitchen equipment that you want to sell on, you can make a video on how to use this price of equipment: even making recipes with them. This will attract a wide audience and give your marketing campaign the edge over everything else.

Testimonials

If you can bring in happy customers to make videos for you, then you are always onto a winner. Take the opportunity to get your customers to tell stories of how happy they are with your products or services and how it has helped them personally. This is the perfect way to make your brand feel more personal and make people want to buy your products.

Use Live streaming

Live streaming is something which is becoming more and more popular amongst influencers and companies alike, and you may be surprised at how well received this kind of content is. If you can do a live stream once in a while to talk to your audience about your new ideas or ranges, it can be very beneficial and get you a much wider reach. The most popular platforms are YouTube and Facebook.

Share behind the scenes

One of the things you can do better than any other form of media is to use video to give your customers a glimpse into your world. Everyone loves a company who is able to show different elements of themselves as well as a bit of their personality. If you can show your customers glimpses of you in the office, or testing new products they will feel more involved and like part of your team. This is a great way to build a loyal bond.

Share information

One of the great things you can do with video is use to to share information across all of your different platforms. All of your video content will be housed in your YouTube channel, however you can also share these videos and embed them elsewhere. For example if you have a website which is a blog, you could write an article about your products and then embed the video as an extra source of information. It can bridge the gap for your audience and allow them to truly understand your products and your brand in one easy place.

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