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This week on the podcast I am joined by Sytera Field from Episode 34! When Sytera and I first chatted back in the fall of 2016 she was teaching private yoga full-time and was not interested in studio ownership. Since then, she shifted into the role of studio owner, and opened up SyteraYoga at the beginning of January 2018.
On this episode, we talk about what shifted for Sytera over the last 1.5 years, what it took to open a successful studio, including hiring teachers, creating an inclusive community, a schedule that works, and more. Sytera shares what she’s learned as a studio owner, the challenges of running a yoga studio, and how she finds the balance of being both a teacher, leader, and business owner.
Enjoy!
Business Lessons from this Episode:
- You can be a good business owner while still being a yogi!
- Running a Kickstarter campaign can be a great way to get your studio going if you don’t have the money on hand – give people something to rally behind and get excited about!
- When you open a studio you can take things that you’ve liked and disliked from other studios and really create something that is your own
- Pay competitive wages that will attract great teachers
- Provide admin support so that the teacher really has the role of the teacher
- Consistently be looking at what your students want – what times work best? what classes are selling best?
- How are you presenting your product or service (yoga classes in this case)? What are you calling the class? What is your community looking for? How can you serve them?
- What are you doing with the dead space in your studio? Look at how you can fill that space with offerings that pair nicely with your classes, like private yoga, workshops, etc.
- What class you offer at certain times matters
- Space is key – understand what your community wants
- Be open and honest with your team
- Opening a studio is not as hard you think!
- And much more… Here’s the episode!
Connect with Sytera:
Hear Sytera’s yoga story on Episode 34 of the podcast! Connect with SyteraYoga through their website and on Facebook & Instagram!
This episode of the podcast is also brought to you by Fitbizzle! Fitbizzle is a simple and affordable booking and payments system for independent yoga teachers and smaller studios. With Fitbizzle, you only pay for what you use instead of a large monthly fee. For a 1 month free trial check out fitbizzle.com/amanda.
On this episode, I also talk about Yoga Business Bootcamp! Yoga Business Bootcamp is a 12-module program designed for yoga teachers who are want to create, grow or expand their yoga businesses. Whether you are a new yoga teacher looking to get studio jobs, a yoga teacher who needs a yoga teacher website, or a yoga teacher who is ready to expand into offering workshops, privates and retreats, this course can help you thrive.
Each module of Yoga Business Bootcamp walks you through a different topic, including setting tangible goals for your business, building your yoga website, creating a yoga brand and brand strategy, creating and designing a beautiful yoga teacher resume, to expanding your business and creating a sales funnel.
You will leave Yoga Business Bootcamp with tangible results. Each module has activities for you to work through so you can apply what you’re learning to your business. You will experience more confidence and clarity in your business, more customers, and more revenue.
To learn more, please visit https://yogabusinessbootcamp.teachable.com/
Photos of Sytera:
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