by Amanda Kingsmith | Jul 1, 2019 | Show Notes, Studio Owners
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This week on the podcast I am joined by Ron Medlin from Rebel of Growth marketing. You may recognize Ron’s name because he’s been sponsoring the podcast for a number of months! After months of working together, we hopped on call to talk more about marketing for yoga teachers, and how yoga studios can start bringing in more clients AND retaining them.
On this episode, Ron talks about what yoga studios can do to improve their marketing, how yoga studios can get more clients in the door and keep them there, marketing strategies for yoga studios and yoga teachers, and business lessons he’s learned through his career.
Enjoy!
by Amanda Kingsmith | Jun 17, 2019 | Marketing & Branding, Show Notes
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This week on the podcast I am joined by Brit Kolo from Marketing Personalities. After spending years working as a marketing coach, Brit created her own business where she studied the 16 Myers-Briggs (MBTI) personality types and determined what the best marketing strategy is for each of them.
On this episode, Brit and I talk about Marketing Personalities, including why this important, how we can use our individual marketing personality to our benefit in our businesses, and how to start saying “no” to the things we think we should be doing in our businesses but aren’t serving us. Brit also goes through my MBTI personality type – ENJF – and gives some examples of the type of marketing that ENFJ’s (like me!) should be doing in their businesses.
This was a really eye opening episode for me, and since implementing the strategies of my marketing personality into my business, I’ve seen a ton of shifts away from the things I think I should be doing and towards the marketing strategies that excite and light me up most.
Enjoy!
by Amanda Kingsmith | Mar 20, 2018 | Yoga Business Bootcamp Podcast
Welcome to Yoga Business Bootcamp – a 12 series podcast all about how to build a successful yoga business!
This podcast will take you through how to create your dream job, build an amazing resume, get a teaching job at a yoga studio, and how to expand your offerings to make more money and become more sustainable as a yoga teacher.
On this episode, we’re talking about online and offline marketing! There are so many different aspects that make up marketing, which is why we talk about the online aspects and the offline aspects.
Online marketing includes social media, and email newsletters; while offline marketing includes talking to your students and community in person, and designing posters for your programs. In this episode, we also cover how to find your authentic voice online and offline, and how to create marketing materials that are on brand.
In the full marketing module of the course, we break down each of the aspects of online and offline marketing in detail and I help you to create a marketing plan and strategy that will really work for you and your business!
To learn more or to join the full version of the course, please visit https://yogabusinessbootcamp.teachable.com/!
Listen to the podcast episode here!
by Amanda Kingsmith | Nov 29, 2017 | Blog, Business
Running a yoga studio can be an incredibly rewarding career, but it can also come with a lot of challenges. One of the biggest challenges that a lot of people find themselves running into is how to start to grow the business and take it to the next level. After all, even if your studio is successful, you are always going to want to push it even further. In order to help you do just that, here are a few things that you can do to grow your yoga business naturally and effectively. (more…)
by Amanda Kingsmith | Nov 27, 2017 | Marketing & Branding, Show Notes
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On this episode of the podcast, I am joined by the CEO of Ardor SEO, Kris Reid. Kris is from Australia originally but is joining me from Cambodia, where he currently calls home. Kris has been working in digital marketing and SEO (search engine optimization) for a number of years and shares how he got into SEO and started Ardor.
On this episode, we focus on some basic SEO concepts and skills, like backlinks, SEO vs. SEM, keyword research, and the importance of page ranking to help with marketing. We also talk about white hat vs. black hat, and what Google looks for when they are ranking your website. Kris also dives into some tips on how to improve the SEO on your website, the importance of a morning routine for an entrepreneur, and how to market yourself confidently as a yoga teacher.
Enjoy!
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