Taking an In-Person Business Online with Kaya Mindlin

Download the Episode or Subscribe on iTunes!

This week on the podcast I am re-joined by Kaya Mindlin!
 
Kaya is a yoga therapist and educator who has been teaching the “softer side of yoga” for nearly 20 years. A year ago, Kaya and I chatted on the podcast about how to be profitable with a small business, and this year we are talking about how to take your business online. This has been a popular topic as we have all pivoted our businesses during the global pandemic, however Kaya actually pivoted before the pandemic started. We dive into how she took her in-person business online, what different offerings she has, tips for anyone who would like to expand their online offerings, and everything that she has learned through this process.
 
Enjoy!
 
If you haven’t listened to Kaya’s first appearance on the podcast talking about building her business check it out: https://www.mbomyoga.com/kaya-mindlin-on-building-a-small-successful-yoga-business/

Discussed in this episode:

  • Why Kaya had focused on taking her in-person business online prior to Covid-19
  • Why building things yourself is so helpful when learning something new
  • What have been Kaya’s biggest learnings from taking her business online
  • Why relationships and person to person reaction matters when you’re working online
  • What do you change about the way you communicate when you’re doing a group class online
  • Making an online class feel like a community
  • What is Kaya’s advice for people just getting started with people that are starting to offer yoga online
  • Learn more about Kaya at https://yogawithkaya.com/
  • If you are interested in exploring the Bhagavad Gita on a deeper level with Kaya visit https://yogawithkaya.com/online-programs and use the code MBOM25 to receive 25% off!
  • And much more…Here is the episode

This episode is also brought to you by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting, especially right now when you are trying to take your offerings online as fast as possible! OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in. They also have email marketing tools to collect email addresses, send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription. Forget spending all your time and energy just trying to remember what account does what and what your login information is! On top of that, OfferingTree has an embedded scheduling feature, so if you already have a website that you love, you can use it for online payments and scheduling. OfferingTree also just launched Stripe integration so people from Canada, UK, Australia and 30+ countries can accept payments using OfferingTree. To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom. OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.

0 Comments

Listen to the podcast

APPLE

STITCHER

SPOTIFY

About the Podcast

Weekly interviews for yoga teachers packed with information to help you create, grow or expand your yoga business! Whether you are brand new to business or looking to take your business to the next level, there’s something for you.

Recent Posts