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This week on the podcast I am joined by Brit Kolo from Marketing Personalities. After spending years working as a marketing coach, Brit created her own business where she studied the 16 Myers-Briggs (MBTI) personality types and determined what the best marketing strategy is for each of them.
On this episode, Brit and I talk about Marketing Personalities, including why this important, how we can use our individual marketing personality to our benefit in our businesses, and how to start saying “no” to the things we think we should be doing in our businesses but aren’t serving us. Brit also goes through my MBTI personality type – ENJF – and gives some examples of the type of marketing that ENFJ’s (like me!) should be doing in their businesses.
This was a really eye opening episode for me, and since implementing the strategies of my marketing personality into my business, I’ve seen a ton of shifts away from the things I think I should be doing and towards the marketing strategies that excite and light me up most.
Enjoy!
- If we can understand people’s personalities, it’ll be easier to work with them and understand their strengths and weaknesses
- When you show up feeling good, your audience is going to feel good – this is why finding the type of marketing that works for your personality is beneficial
- They’ve got to know you, they’ve got to like you, and then they’ve got to trust you before they hand their money over to you – that trust factor is so much easier to get to when your audience can see you showing up in a “feel good” way
- Understanding our marketing personalities allows us to dive into how best use our skills and support each other
- Take the pressure off yourself and do the marketing that feels best for you based on who you are
- We don’t need to box people into their personality types, but it can help us learn how to work with them and learn from them
- Knowing your MBTI and how best to market yourself and your business is great, but you actually have to put it into play
- There’s a lot of information out there that’s telling you need to know everything, when in fact you can hone in on what will really benefit your business. If you are going to do a marketing strategy that doesn’t feel good, make sure that your business actually needs it and that you aren’t just doing it because you think you “should”
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And much more… Here’s the episode!
Connect with Brit:
Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we’d love for you to join us.
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Are you a studio owner that’s working 16-18 hour days but still struggling to grow? OR Are you a well established studio with healthy monthly revenue, but membership growth has plateaued?
If either of these sound like you, I’ve got the perfect solution… Most studio owners get marketing all WRONG!!
Tell me if this sounds familiar, you’re writing blogs, posting daily on all the social media sites, sending out email newsletters, blah blah blah…
While these activities might get you a new member or two EVENTUALLY, it will take months or even years before they payoff.
You need new members today…
Starting in July, Ron Medlin owner of the Rebel of Growth, an agency that focuses specifically on helping yoga studios grow memberships, Is hosting the 30 Members In 30 Days Challenge where he’ll show you How to Add 30 New members to your studio in the next 30 Days.
You’ll leave this challenge having everything you need to drive people through your doors and turn them into long-term members starting day one.
So if you’re ready to STOP WORKING YOURSELF to death doing busy work that will not grow your studio and start bringing new students in your door starting today. Join the challenge at www.rebelofgrowth.com/
Photos of Brit:
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