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This week on the podcast, I am joined by Tiffany Cruikshank. Tiffany is a world-renowned yogi and the founder of Yoga Medicine. Yoga Medicine is a teaching platform to educate yoga teachers in a blend of both eastern and western models of medicine to ultimately help clients/students treat and manage things like chronic pain and depression through yoga and meditation practices. Tiffany has a pre-med bachelor’s degree in medicinal plant biology and nutrition, a master’s degree in acupuncture and oriental medicine, and a specialty in sports medicine and orthopedics.
On this episode of the podcast, Tiffany and I talk about how she has worked to combine the eastern and western models of medicine to help serve her clients, how she has expanded her business from just in-person work to online courses and programs, as well as training programs around the world. We also talk about the Seva Foundation that she has founded, and all of the business lessons she’s learned throughout her career!
Enjoy!
- How Tiffany first got into yoga
- What it was like to start college and start teaching at 16 years old
- How Tiffany went from teaching yoga as a side passion to being a full-time job
- How Tiffany has looked at bringing in Eastern medicine with Western medicine
- Getting yoga recommended by healthcare professionals is really important because yoga is a great modality for healing
- When we look at recommending people to try yoga, we need to be cautious as to what type of yoga we are recommending them to practice
- When choosing a healthcare professional, we need to make sure that we align that person
- Why Tiffany decided to take her business online – being online on social media and creating courses allows you to connect with a larger group of people and build a bigger community
- Stay clear on who you are and what’s important to you
- Say “no” when something doesn’t serve you
- Choose quality over quantity when it comes to social media and stick to drawing in the people that you really want to serve
- Growing every business takes a lot of time, and that includes an online business and a social media presence
- Get really clear on what you have to offer and focus on serving your audience, and then make sure that your offerings reflect that in your social media page, your course offerings, your website, etc.
- Not everyone is going to be able to come to our training, so it’s great to be able to offer something for free or at a lower cost for your community
- When we offer something back to our community, make sure that it’s something that is valuable to your community
- If you don’t have a financially sustainable business, you can’t be in service
- The Seva Foundation that Tiffany has started – why she decided to start it, how it works, and how you can get involved
- Find what you are good at, what you are passionate about, and what your community needs is a really powerful thing
- Determine your target demographic, and then be patient enough to find them and nurture them
- Having a side gig is great as you grow your yoga business
- Build a community of yoga teachers that have different offerings, and refer your students to them if you’re not the best fit to help them.
- When we lead from a place of service, the business stuff fits into place a little bit easier and more naturally
- Don’t be afraid to be re-invest in your business
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And much more… Here’s the episode!
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The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze.
Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes
It’s STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected.
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