YouTube is absolutely full of exercise videos. You can easily find anything that you want from a 10-minute morning yoga routine to a full ab blast cardio workout. This is fantastic; it means that there’s absolutely no excuse for not exercising. Whoever you are, wherever you are, there is an exercise online that you can do.
But, what about the vloggers? Many of them are just sharing their videos and attracting a small following. But, others, manage to set up a professional looking channel, turning their yoga vlogs into a professional and profitable business. What could be better than making money doing something that you already love, from your own home? Here’s what you need to do to make it work.
Launch a Website
There’s a lot that you can do on YouTube. Once your videos meet the minimum requirements regarding views, hours watched and subscribers, you can start to monetize your channel. This is a fantastic way to make some money. But, if you want to turn it into a proper business, you should also launch a blog or website. This gives your viewers other ways to find you, to find out more about you and to learn more about what you can offer. It will help you to get taken seriously as a professional and give you a way to build a larger following and client base.
Get it Right
If you want to turn your fitness hobby into an online business, it’s important to make sure you are doing it right. Check your form, take some courses yourself and make sure all of your poses are correct. It can be worth having a yoga tutor watch and offer you advice. You also need to make sure that any health advice you give is correct, and that your websites include a disclaimer, explaining that people should seek advice from their GP before starting an exercise program and that all opinions are your own, not to be confused with professional advice. You may even want to consider taking out liability insurance.
Build Your Lists
It’s better to have 100 loyal fans, who come back and religiously watch every video and read every post, than 10000 people who spend 1 minute watching you before clicking away. To get these loyal fans, you need to build your email and subscriber lists. Give people as many ways as you can to sign up. Get a mailbox rental if you are uncomfortable putting your real address on emails you send.
Educate
One great way to gain more viewers and turn them into fans is to educate them. Don’t just show them the yoga poses they need. Tell them why they need them. Spend time explaining the benefits of yoga, how it can help, the advantages of watching online tutorials and anything else you can think of. Make yourself an invaluable resource.
Sell a Product
Making money online can be tough, if you want to turn your yoga channel into a business, it’s a great idea to find as many sources of income as possible. One of these that can work really well is selling a product. Think about relatable items. Could you write a book? Film a DVD? Create meal plans or cross training guides? Could you create your own line of activewear? Think about what your viewers want and find ways to give it to them.
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