As you embark on the journey of becoming a yoga teacher and running your own business, you might be asking yourself, “Do I really need a website?” In short, the answer is YES! It’s easy to convince yourself that you need to reach a certain level of success before launching a website, whether that means you have a regular teaching schedule, earning a livable salary, or however you define success. It’s time to banish that way of thinking and embrace that you are indeed a professional who needs a website to help grow your yoga business effectively. Still not convinced? Here are just a few reasons why you need a website:

Builds credibility: Even a simply-designed website is a great place to start in building your online presence. Beginning with publishing a teaching schedule and bio can be a great way to establish yourself online while building the professionalism and credibility that’s needed to make your business soar. Also, once your website is live, you’re making your career as a yoga teacher or business owner a reality! 

Saves time: Sure, you’ll need to put in some time to plan and build a website but you’ll quickly learn that this is time well spent. As you build your yoga business, you’ll find yourself hearing and answering the same questions. Your website will be a great timesaver in answering basic questions about the kind of classes you teach, your schedule, background about your training, and so on. You can simply direct potential and curious students to your website to learn more.

Steady, reliable online presence: You may be tempted to bypass a website because you have a Facebook page and have gained a following on Instagram. Social media marketing certainly has an important place in your overall outreach strategy but social media is also an ever-shifting landscape. Algorithms change constantly which means it can be challenging to know how to exactly connect with your audience. People are also starting to use Facebook less and less, so while social media can help new students and clients discover you, a website is going to remain as your most steady and reliable marketing tool. 

Hub for digital content: If you’re considering starting a blog, sharing tutorial videos or other resources, your website will provide you with an easily centralized hub to start sharing relevant content which will continue to help build your credibility while educating visitors to your site – who may even be inspired to take the next step and join you for a class!

Grow your audience: For many, your website will be the first stop for potential students. That’s why a website is key in building your email list and audience. Your website should include an easy way for visitors to sign up to stay in the loop with your news and offerings. You can, of course, grow your email list and audience through other channels but a website will always be a solid point of introduction and recruitment for new students. 

We hope these reasons have convinced you that a website is worth your time and investment, which brings us to another point. We know that building a website can be costly and that can be enough reason to forgo publishing a website for your yoga business. The folks at OfferingTree recognized this challenge and have worked to create a simple, easy-to-use, and cost-effective solution to all of your marketing and administrative needs. Their suite of tools includes a website builder plus add-on features including blog platform, appointment bookings, registration, payment, newsletters, custom domains, and more. OfferingTree focuses on the technical aspects of running a yoga business so yoga teachers can focus on bringing the practice they love into their community. Plus, they truly believe in accessibility and offer a plan to suit every budget. Find out how OfferingTree can help you grow your professional yoga practice at OfferingTree.com.